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Missed Call Revenue Calculator | Local Marketing Resources
Free Revenue Tool

How Much Are Missed Calls Costing You?

Move the sliders to your real numbers. The math updates as you go. No industry averages, no benchmarks. Every figure on this page comes from what you enter.

Pick your business type5 sliders Instant math Your numbers, not ours
What kind of business?

Picking a type only changes the wording and where the sliders start. The starting numbers are placeholders, not benchmarks. Put in your own.

1

Calls per month

How many inbound calls do you get in a typical month?

102,000
Pull this from your phone bill or CRM
2

Percent of calls missed

What share of those calls go unanswered?

%
0%80%
Use your real answer-rate data if you have it
3

Average sale value

What is a typical sale or customer worth to you?

$
$50$25,000
Revenue per sale, not profit
4

Close rate

Of the calls you do answer, how many turn into customers?

%
5%100%
Customers won per answered call
5

Calls you start answering

If you fixed the phone, what share of today's missed calls would get picked up?

%
0%70%
Your call. Set it lower than feels right.

How this is calculated

Missed calls = calls × percent missed. Lost customers = missed calls × your close rate. Revenue lost = lost customers × your average sale value. Daily is the monthly figure divided by 30. Annual is the monthly figure times 12.

These numbers come from what you enter, not from an industry study. No benchmark or claim is built into this tool. If you have real answer-rate data from your phone system or CRM, use it. If you are guessing, say so out loud and treat the result as a range, not a fact.

One caution worth naming: not every missed call is a lost customer. Some callers try again, and some were never going to buy. Set the close rate to what you actually close, and the number stays defensible.

The next step

You have the number. Here is the fix.

A four week plan to cut that number down, one action a week, using the phone system you already have. Nothing to buy. Put your name and email below and the playbook is yours.

Built for local businesses of every kind. Use your own numbers.
© 2026 Strategic Marketing Advisors · More free tools
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